Award-Winning Creative & Strategic Agencies Unite In SHARE
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Award-Winning Creative & Strategic Agencies Unite In SHARE
AwardWinning Creative & Strategic Agencies Unite In SHARE
M&C Saatchi LA officially announced today that digital and social creative agency Heavenspot is now part of M&C Saatchi, expanding the agency’s digital and social division M&C Saatchi SHARE. The alliance unites both agencies for intensified creative and strategic reach on behalf of clients.
“We launched SHARE a few years ago and now have a successful and growing social business that is central to brand communication," comments Huw Griffith, M&C Saatchi LA CEO & Partner. "Adding the extraordinarily talented Heavenspot team with its unique skillset and experience will ensure we continue to offer bestinclass social and digital. It is perfect timing."
Heavenspot is a socially powered, digital creative agency founded by President & Executive Creative Director Chevon Hicks. Known for its social and digital campaigns, Heavenspot has worked with a range of entertainment and technology clients including Netflix, Yahoo, Tumblr, Amazon Studios, ABC, Warner Bros, Disney, Goldenvoice, and 20th Century Fox.
"The relationship between M&C Saatchi LA and Heavenspot provides a global reach via M&C Saatchi Worldwide," explains Hicks. “It is an exciting next step for Heavenspot and our clients, many of which have an international presence."
According to Heavenspot SVP, Social Media Kathryn Schotthoefer, "The collaboration between our teams amplifies the creative energy and innovation of both companies. We are similarly focused on ideas that offer bestinclass use of the creative, technical and strategic facets of social media to deliver both brand goals and outstanding user experience."
The Heavenspot team is comprised of 40 digital and social experts, now part of M&C Saatchi SHARE. SHARE was launched by M&C Saatchi LA two years ago to meet growing client demand. SHARE’s clients include: UGG, Epson, Oakley, Sylvester Comprehensive Cancer Center, Ohio State University and the LA Opera.
"We’ve experienced great growth in SHARE during the last year, and we're extremely excited to work with Heavenspot in continuing that trend into the next year and beyond," says M&C Saatchi SHARE VP, Director of Social Media Kyle Maurer. They bring a wealth of skills and experience that will help our collective team deliver greater impact going forward."
The Santa Monica and Glendale based teams have started to work on projects and will be fully integrated over the coming months.
M&C Saatchi LA received transactional support from Davis & Gilbert LLP and Prosper Group LLC.
About M&C Saatchi LA: M&C Saatchi is the world's largest independent marketing communications group, with 24 offices in 18 countries. The network employs more than 1,800 people who service over 200 clients, spanning advertising, design, social, content, digital marketing, mobile, public relations, sponsorship and event management. The agency was founded in 1995 by Maurice and Charles Saatchi with the principal of ‘Brutal Simplicity of Thought,’ and was called "the fastest growing startup in advertising history" by Adweek. The LA agency has produced iconic work for Ketel One, Crystal Cruises, Qantas Airways, Epson, OSU – The James, the San Diego Zoo, UGG® Australia, New Mexico Tourism Department, Google, and the California Department of Public Health. For more information, please see www.mcsaatchila.com.
About Heavenspot: Heavenspot helps some of the world’s greatest brands create technology experiences that tell stories, build communities and start conversations. The company’s inhouse team of developers, community managers, designers, strategists, creative directors, project managers and writers create groundbreaking campaigns for technology, consumer products and entertainment companies. Founded in 1996, Heavenspot brings collective decades of experience to every project. Everything is digital; it is ubiquitous and Heavenspot’s special blend of leading creative, combined with consistently amazing technology, is perfect for any client seeking to disrupt and ultimately own the space they’re in.
In an internationally celebrated survey that tallies the results from the nine most respected industry awards shows (including Cannes, the Clios and D&AD), M&C Saatchi has been voted in the top ten Agency companies in the world. The news is hot on the heels of other prominent industry wins including Campaign Network of the Year Runner Up 2015 and Ad Age Fifth best place to work in the LA.
In collaboration with client Visit West Hollywood, M&C Saatchi LA developed and designed an annual travel guide that embodies the area’s 1.9 miles of creativity, energy and style in the heart of LA. The guide, now available in print and digital editions, builds on M&C Saatchi LA’s bold “Go WeHo” brand campaign for Visit West Hollywood, which launched across channels last year. The guides will be distributed worldwide to potential tourists and travel bookers, and online at: http://www.visitwesthollywood.com/visitor-essentials/request-guide
“Visit West Hollywood commissioned M&C Saatchi LA to design a new look for our annual travel guide. Because of the creative and colorful reputation of our city, we felt we needed an agency equally as creative and colorful to visually represent West Hollywood,” explains Jonathan Mattis, Vice President, Marketing & Sales, Visit West Hollywood. “Since tourism is the number one source of tax revenue for West Hollywood, it’s never been more important to have strong and dynamic branding and M&C Saatchi LA was the ideal partner to achieve this.”
West Hollywood is at the cultural and geographical heart of metropolitan Los Angeles — a walkable neighborhood featuring compelling art and culture, world-class hotels, and a vibrant nightlife. Last year’s “Go WeHo” campaign by M&C Saatchi LA was inspired by West Hollywood as a place that is proud to stand out, as demonstrated by its nonconformist culture, entertainment and design.
“With the Go WeHo campaign, we wanted to celebrate the vibrancy and spirit of West Hollywood and welcome everyone to discover the allure of this iconic and legendary place,” notes Maria Smith, Creative Director, M&C Saatchi LA.
This campaign reaches across a variety channels and touch-points, from digital and social, to collectable swag, and print. The campaign’s banners, billboards and posters invite people with statements that embody the flavor of West Hollywood including: Go Proud. Go Loud. Go WeHo. and Go Fierce. Go Fabulous. Go WeHo.
Los Angeles, CA – M&C Saatchi LA has partnered with Leyon Azubuike & Nick Henry to launch Gloveworx USA, Santa Monica, a place for people to get Fighting Fit. Working closely with the founders on the complete experience since 2014, M&C Saatchi built a comprehensive brand identity, apparel, and interior design elements for the Gloveworx brick & mortar location. M&C Saatchi LA’s R&D team is designing a proprietary boxing based wearable technology to set this fitness studio apart; providing customers the ability to measure how well they are doing in real-time and receive tips for improvement on-site from the Gloveworx coaches.
“Holistic design is paramount and starting from scratch with Gloveworx allowed us to apply design thinking and integrated technology to every consumer touch-point,” notes M&C Saatchi LA ACD Ron Tapia. “From interior design to the signage, from the website to the collateral, from the social channels to the content posts, and from the apparel to the equipment. Literally everything. And that’s why it works seamlessly and feels so incredibly unique.”
Leyon Azubuike, a former US Nationals heavyweight competitor, defines Gloveworx as boxing training with strength and conditioning in an enthusiastic team atmosphere. M&C Saatchi LA’s approach to defining the brand was informed by an emphasis on empathetic, approachable, confident and motivational, rather than aggressive.
“I originally launched a small boxing studio called Azubuike Boxing Academy,” explains Azubuike. “As a mom and pop shop, I quickly realized I was reaching the ceiling on expansion. With a larger business viewpoint, I partnered with Nick Henry and M&C Saatchi LA to redefine and grow the brand. They have steered the creative vision of the branding, advertising, and social, and I couldn’t be happier. I look forward to a lifelong partnership with M&C Saatchi LA.”
“Agencies dream about partnerships like this. Not only do we have a genuine seat at the table, and skin in the game, but we get to keep the team extra fit, too,” concludes Huw Griffith, CEO and Partner of M&C Saatchi LA.
M&C Saatchi LA announced today that John Leung has joined the agency as Director of Creative Technology. The addition of Leung is part of the agency’s strategic alignment of creativity and technology to push frontiers on behalf of clients. Earlier this summer, M&C Saatchi LA added digital marketing agency Heavenspot to SHARE, the agency’s social creative division. The agency also recently added Jamie Ortega as Digital Account Director to meet growing client demand.
“We are designing, developing and building larger digital and social ecosystems for our clients more than ever. Combining John’s talent and experience with that of the Heavenspot team will make our offering truly formidable,” commented Huw Griffith, CEO of M&C Saatchi LA.
Leung is an eight-year veteran of the advertising industry whose portfolio includes complex digital builds for such renowned brands such as CBS, DIRECTV, Panasonic, Volkswagen USA and Whole Foods. A former Associate Director of Technology at Deutsch, Leung’s advertising experience translates into engaging integrated concepts that deliver brand messaging.
With a professional background as a developer, and an expansive knowledge of a wide range of technologies, Leung is known for producing creative solutions for complex problems. Approaching projects in an integrated fashion has been a part of Leung’s approach since his industry start.
“I love peeling back layers, and optimizing the way in which solutions are architected and delivered with brand mission and voice,” comments Leung. “Ultimately, I strive to embody what M&C Saatchi so aptly calls ‘Brutal Simplicity of Thought.’ I am excited to be a part of an organization that has that philosophy as part of everything it produces.”
Leung will work closely with all of the departments and entities that are an integrated part of the M&C Saatchi LA. Among them are SHARE, which uses digital and social to build successful brands and create engaging relationships; and Heavenspot, a socially powered digital creative agency for brands, networks and entertainment.