M&C Saatchi Sport & Entertainment opens in Los AngelesMay 18, 2017
The M&C Saatchi LA Group is thrilled to announce the latest addition to its Santa Monica location: M&C Saatchi Sport & Entertainment. The global sponsorship network currently has a presence in London, New York, Berlin and Sydney, and joins LA following strong business performance in 2016 and a growing need to support and supplement existing bi-coastal clients and the overall U.S. Market. M&C Saatchi Sport & Entertainment will also further strengthen the M&C Saatchi LA offering, providing industry insight and creative solutions across sports and entertainment sponsorship and activation, experiential, public relations, content creation and social media.
Consumer public relations expert Corey Langworthy has joined the firm to manage the office and provide strategic support. Coming to M&C Saatchi Sport & Entertainment from global PR agency Golin, Corey brings a wealth of consumer, entertainment and sports-related experience from his time leading programs on behalf of Procter & Gamble, Toyota, Shell Oil, Frito-Lay and Wells Fargo.
“Growing up in Los Angeles, you naturally associate sports and entertainment with the Southern California lifestyle,” said M&C Saatchi Sport & Entertainment LA Managing Director Corey Langworthy. “Los Angeles is home to a fit, active population and more professional teams, action sports brands and entertainment powerhouses than any place on Earth. We can’t wait to showcase our award-winning creative and deliver amazing experiences to fans and clients alike.”
The Sport & Entertainment team is part of the M&C Saatchi LA Group, which includes Heavenspot, M&C Saatchi Mobile, CLEAR and M&C Saatchi SHARE.
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