More and more people are making a change to eat better. Whether it’s for weight issues, health benefits, ethical beliefs or environmental concerns, for many this means eating more vegetables, more often.
Our task was to rewrite the Veggie Grill story for this broader consumer, repositioning the brand and expanding the appeal of the restaurant beyond vegans and vegetarians.
Brutal Simplicity Of Thought
Quarter over quarter comparable store sales
Increase in Instagram audience
Increase in organic engagement on Twitter
Increase in Facebook engagement rate