/ Coachella
More Work Website Design & Build

Coachella Valley Arts & Music Festival

Every spring, festival fans head out to the desert to hang out with 100,000 of their closest friends. We built the digital ecosystem that keeps them connected, from the first ticket purchase to the last encore.

Client: Goldenvoice

Over the course of our 5-year relationship, we created a technical infrastructure for Goldenvoice’s flagship festival that integrated touch-points on the web, mobile devices, and festival grounds via a custom API, allowing festival-goers, organizers, and sponsors to interact fluidly before, during, and after the festival. Additionally, we designed and developed many of the user-facing touch points, including the website, accounts portal, on-site registration kiosks, and custom features of the mobile application.

Our web design for Coachella.com featured signature immersive HTML5 animations that captured the lights, movement and artwork from the previous year’s festivities all within the header. Responsive web design allowed for seamless integration of the festival’s tech touch-points — from the users’ accounts, to the mobile app, and on the festival grounds themselves.

Key art
Coachella.com - Year One & Two

Years One & Two

  • Created Coachella’s first responsive website
  • Overhauled content, experience, creative, and technology
  • Integrated forum account system with festival planning features
  • Allowed users to activate wristbands through website
  • Upgraded header animation to change based on time of day
  • Improved content management work flow
  • Diversified look and feel across touchpoints
Coachella.com - Year Three

Year Three

  • Implemented more cost effective digital solutions across both the Coachella & Stagecoach brands
  • Made website more responsive for mobile devices
  • Streamlined and prioritized content for users where possible
  • Launched new user account system with API for partner integration
Coachella.com - Year Four

Year Four

  • Refined within existing structure
  • Reskinned platform with ambitious new header animation
  • Updated page templates based on evolving needs of festival
  • Improved content management work flow
  • Created streamlined on-site activation solution

The Results

100% of festival-goers were converted to a digital ticket registration system, resulting in a significant reduction in customer service costs.
Connected web, mobile, and on-site touch points, allowing users to manage their tickets seamlessly.
Created a technical infrastructure that supports millions of hits and tens of thousands of users.
Won Webby Award 3 years in a row for new user design.

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