Bowers & Wilkins Hires M&C Saatchi to Develop New Brand PlatformMay 21, 2018
Beloved audio technology manufacturer, Bowers & Wilkins, has hired M&C Saatchi to develop work supporting both existing and new product lines. The relationship will involve the creation of a new, consumer-facing, brand platform and a marketing campaign to support the launch of their latest, yet-to-be-announced innovation. The initial rollout will include a creative campaign and toolkit for advertising, retail and digital executions.
Bowers & Wilkins, founded in the late 60’s, is a British loudspeaker brand best known for impeccable sound that “reproduces music as it was intended”. Over the past 50 years, Bowers & Wilkins has created the audio industry’s most iconic and trusted speakers, and has become famous for inimitable sound quality and beautiful design. From the world’s best studios, to the world’s toughest critics, Bowers & Wilkins is the name in sound excellence.
M&C Saatchi is proud to be working with such a highly regarded brand and looks forward to helping them find great success.