Sylvester Brand Campaign Wins Gold at 2016 Aster AwardsMay 10, 2016
M&C Saatchi LA’s inaugural brand campaign for the Sylvester Comprehensive Cancer Center wins Gold for Total Advertising Campaign in the Academic Medical Center Group at the 2016 Aster Awards.
For its first reputational campaign for Sylvester Comprehensive Cancer Center, M&C Saatchi LA created a breakthrough campaign that not only established Sylvester as the premier cancer care medical facility in South Florida, but drove impressive business results as well. The campaign included Television, Radio, Print, Out-of-home, Cinema, Social and Digital.
M&C Saatchi LA has enjoyed great success and fruitful partnerships with many leading academic institutions such as the James and Wexler Medical Center at Ohio State University and the University of Miami Health System.