Call it a PR stunt, but we’ll take it.
Last year, Hill Holliday won BMW’s motorcycle business, pushing out incumbent M&C Saatchi LA in the process. But there appear to be no hard feelings, as the two agencies are publicly lavishing each other with praise on social media.
It all started last week when M&C Saatchi LA handed over the reins on the account to Hill Holliday by sending a copy of “Zen and the Art of Motorcycle Maintenance,” a popular book written by Robert M. Pirsig, to the Boston-based agency. The gesture was well-received by Hill Holliday, which promptly posted the gift on its Instagram along with a message of thanks.
M&C Saatchi LA even brought some levity to the post, commenting: “Ride it like you stole it”.
Originally posted by AgencySpy. Read full article here.