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September 27, 2018

M&C Saatchi LA Adds Further Meaning to “The Power of Pacific” Campaign

M&C Saatchi LA Adds Further Meaning to “The Power of Pacific” Campaign

What does retirement really mean to you? That’s one of the thought-provoking questions asked in the new iteration of the Pacific Life “The Power of the Pacific” campaign, which launched in early September this year. The offering questions the existing stereotypes of what retirement means, and encourages consumers to “retire, without retiring from life”.

Spanning National TV, radio and digital, this campaign is the second from M&C Saatchi LA for Pacific Life after winning the business in a competitive pitch in 2016.

The campaign’s primary focuses is brand awareness, but it also provides added context on the practical benefits of investing with Pacific Life, such as creating long-term savings and establishing a lifelong income.

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